On advertising and analytics — no fluff
Practical articles on Google Ads, GA4 and performance marketing. The things we apply in real projects every day.
5 signs your PPC contractor is just keeping the lights on
How to tell in 10 minutes whether your contractor is actually managing your Google Ads account or just keeping the campaigns running. Honest signals from real practice.
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Ads are running, revenue isn't. What a real PPC audit actually shows
Why 'review the Google Ads settings' is not yet an audit. What we look at in the business, in the data and on the site when ads aren't producing orders or revenue.
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AI in Google Ads: what we see now that we used to miss
How AI agents changed the day-to-day work with Google Ads, GA4 and BigQuery — deeper analysis, faster insights, fewer missed signals. And why it does not replace the PPC specialist, only makes them sharper.
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A PPC specialist's week with AI: what a modern account-management cycle looks like
A transparent look inside: what actually happens with your Google Ads every week, how AI analysis fits the workflow, where it falls short, and why regularity matters more than the size of changes.
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Performance Max: a complete guide for business in 2026
What Performance Max is, who it suits, how to set up a campaign correctly and which mistakes to avoid. A practical breakdown with no fluff.
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Conversions in GA4: track money, not clicks
Why most analytics conversions are useless, which events truly matter and how to pass them into ad systems so campaigns earn profit instead of draining budget.
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5 Google Ads mistakes that drain your budget
The most common Google Ads mistakes that make businesses lose money every month — and how to fix them today.
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